In response, we offered classes like “Planning the Finances for an Extended Trip,” “Cashing In on Overlanding Inventions (Patents),” and “Working Under the Stars with Starlink.” Bivvy at Overland Expo Mountain West 2022| Photo by John Allen In recent years, we also noticed that overlanding has become more of a way of life than a hobby. This meant that every attendee had access to 54 additional classes. In changes to education this year, we opened the programming in three classrooms, which had previously only been available to Overland Experience ticket holders, to everyone. READ MORE: Trips & Trails: Owyhee Uplands Back Country Byway Gear Reviews were our top newsletter content this year and received 56,193 total clicks. It boasts an average weekly open rate of 50.83%, which is an industry-leading figure. The Overland Expo weekly email newsletter reached 48,298 recipients every week in 2022. We are so grateful to our exhibitors for their donations, which went to support the raffle and we are equally grateful to our fans for buying tickets that ultimately fund our charitable endeavors. Over the four shows this year, we raised a staggering $40,380 for the Foundation. The proceeds of the raffle go entirely to the Foundation. We also promote and protect our community and natural spaces through our Overland Expo Foundation. Overland Expo does more than educate, outfit, and inspire overlanders of all skill levels. These are incredible, next-level numbers of attendance and engagement.
We also handed out media passes to nearly 250 journalists from around the world, who reported on our exhibitors and their products and about the events themselves. Those 77,000 fans participated in nearly 1,700 session-hours of education across the 1,380 classes that were offered during the 2022 event series. They visited with the more than 1,300 exhibitors we hosted on site. This year, we welcomed 77,000 attendees through the gates across our four shows.
#BEST OF OVERLAND EXPO WEST SERIES#
By the numbersīy any measurement, the 2022 Overland Expo event series was a smashing success. We are so excited to return to the Deschutes County Fairgrounds for a second Overland Expo Pacific Northwest in 2023. When we launched PNW, we wrote a blog post on why we chose it for our fourth and final expansion show. What’s more, it’s close to a handful of large population centers, including Seattle, Portland, and Boise. It’s no surprise that Pacific Northwest was such a success Oregon is an epicenter for overlanding and outdoor recreation. Held in Redmond, Oregon, just outside Bend, Overland Expo Pacific Northwest hosted 16,000 attendees and 345 exhibitors - incredible numbers for a first-ever show. Photos by: John Allenīefore we get to the incredible stats from this year, let’s quickly talk about that newest Overland Expo: Pacific Northwest. No doubt, 2022 was the biggest year for Overland Expo to date. And we launched a fourth Overland Expo event. We raised thousands of dollars for the Overland Expo Foundation. We educated, outfitted, and inspired hundreds of overlanders. We welcomed thousands of new attendees and hundreds of new exhibitor brands into the overlanding community. This year brought a lot of growth and change in our show series as well as the overlanding industry itself. Now that Overland Expo East 2022 is in the books, it’s time for us to look back at an incredible year for Overland Expo and the overlanding community.
0 kommentar(er)
